Lane A — Event Agencies + FMCG
PRIMARY · ATTACK
125
Wizcraft + Percept + E-Factor + 14 Foreign Network + 35 FMCG + 6 Tier 3 Boutique + 1 Mid-size
Lane B — Government Museums
BUILD · ISO certs gate
10
ASI + National Museum Delhi + Indian Museum Kolkata + NGMA + Victoria Memorial + NCSM + others
Lane C — Government Content
PARTNER · Sub-contract
9
State tourism boards (Gujarat, Kerala, MP, Rajasthan, UP) + MEA + Min Culture + Min Tourism + MyGov
Lane C1 — Govt Empanelled Multi-Media
PARTNER · Pre-vetted
20
Govt of India empanelled agencies FY 2024-25 (TV 18, RK Swamy, Graphisads, Concept, etc.)
Lane X — Industry Associations
BD MULTIPLIER
9
EEMA + FICCI + CII + British Council + Goethe Institut + Japan Foundation + Map Bengaluru + AC + AusHC
Lane X3 — Sector Media
PR + Thought Leadership
4
Animation Xpress + afaqs + EventFAQs + WOW Awards (100,000+ event industry reach)
Lane Y — Tech Vendors + Smart City
PARTNERSHIP
11
Barco + Christie + Epson + Panasonic + LG + Bosch + Maytag + 4 Smart City SPVs