Planning reference document.
The Pixel Hues | Revised June 2026
v2 adjustment: Content pillars rebuilt around the events-and-agencies lane + government lane. Founder profiles rewritten for Ajay as the primary BD face to event agencies; Alok as the technical face; Inna as the creative face.
Why LinkedIn is the single highest-leverage channel for Pixel Hues right now:
1. Event-agency founders + creative directors live on LinkedIn (Tagbin's founder Saurav Bhaik and Tagglabs's Hariom Seth both use LinkedIn as their primary thought-leadership channel).
2. Indian LinkedIn usage has grown >20% YoY — most decision-makers post or check it daily.
3. Organic reach on LinkedIn is dramatically higher than on FB / IG.
4. Pixel Hues has 0 LinkedIn content — even small consistent effort will compound fast.
Total: ~12 LinkedIn posts/week across the team. Pixel Hues appears in feeds daily.
| Pillar | % of content | Example topics |
|---|---|---|
| Event-tech POV (projection at events, interactive booths, WOW-eligible work) | 35% | "What made the BMW anamorphic billboard land at the auto expo" |
| Agency partnership (how we work with event agencies, partner wins) | 20% | "How we built an immersive booth with [Agency X] in 14 days" |
| Industry POV (WOW Awards, EventFAQs news, event-tech trends) | 15% | "Why Tagglabs's 5 WOW Awards tell us about the events lane" |
| Founder / BD (Ajay's BD lessons, partner wins, behind-the-scenes) | 15% | "The cold-WhatsApp that got us a ₹30L event project" |
| Government / Museum (Lane B+C content) | 10% | "What ASI's ₹1,481 Cr means for vendors" |
| Hiring / Culture (employer brand) | 5% | "We're hiring a senior projection designer" |
| Week | Mon | Tue | Wed | Thu | Fri |
|---|---|---|---|---|---|
| 1 | BMW case study (project proof) | Alok: Why 4 projectors for façade | Industry POV: Tagglabs's 5 WOW Awards | Inna: Design POV on museum interactivity | Ajay: Cold-WhatsApp that worked |
| 2 | Whirlpool case study (project proof) | Alok: How Pixel Mapper compares to MadMapper | Industry POV: Auto expo 2026 immersive | Sanjay: WOW submission guide | Job post (Sanjay) |
| 3 | HCL corporate film case study | Alok: Anamorphic content production workflow | Industry POV: What event agencies want from tech partners | Inna: How colour theory works in projection | Ajay: BD lesson — speed beats everything |
| 4 | New event install case study | Alok: Sensor-driven exhibits primer | Industry POV: ASI museum upgrade | Inna: The role of sound in immersive design | Award news (Sanjay) |
(Continue the rotation through Q1.)
🎯 Event: [Event name + 1-line description]
The brief:
→ [specific, what the agency / brand wanted]
Our approach:
→ [what we did, tech used, time-to-install]
The result:
→ [outcome + metric, even qualitative — was it WOW-Awards-eligible?]
📸 [3–5 visuals from the install]
This is the kind of event-tech we love — turning brand activations into moments.
DM if you want to talk about your next event.
We almost lost our first ₹30L event project because our proposal was 24 pages.
What worked better:
→ 4 slides
→ 1 case study on a similar event
→ 1 clear budget envelope
→ 1 specific technical differentiator (Pixel Mapper speed)
Two hours later, signed.
Lesson for any BD team in events:
Your deck is not your differentiator. Your fit + speed are.
What's the worst deck you've ever sent? 😬
Tagglabs won 5 WOW Awards in 2025. Here's what that tells event agencies:
1. The "Experiential Tech" category is the new battleground — not just concept + design.
2. Agencies are bringing in tech partners earlier in the brief.
3. WOW credentials now influence brand shortlists.
The agencies that win WOW in 2026 will be the ones with a tech partner who:
– Can turn around installs in days, not weeks
– Owns proprietary tools (like our Pixel Mapper)
– Submits WOW entries as a partnership
We've been doing this work since 2023. DM if you're thinking about your next event brief.
To every event agency founder reading this:
We're the immersive-tech partner you bring in when you win a brand activation brief.
We do:
→ Projection mapping
→ Interactive kiosks / booths
→ Hologram / AR / sensor-driven
→ Content production + install + on-site run
What we offer partners:
→ 10–30% off standard rates based on volume
→ Dedicated WhatsApp channel with our CTO
→ Co-submission to WOW Awards if the project fits
→ Faster installs via our proprietary Pixel Mapper software
10 agencies in our preferred-partner programme. DM if you'd like to talk.
| Time | Action |
|---|---|
| 9:30 AM | Comment on 5 industry-relevant posts (event agencies, WOW Awards, EventFAQs, brand-side activations) |
| 12:30 PM | Reply to all comments on yesterday's posts |
| 5:30 PM | Comment on 5 more posts + 5 connection requests |
Tools: LinkedIn Sales Navigator ($80/seat/mo), Shield Analytics (free trial), Taplio ($60/mo for AI-assisted posts).
| Campaign | Objective | Budget |
|---|---|---|
| Awareness: ABM to top 50 event agency founders | Brand lift | ₹50K/mo |
| Lead gen: "Download the 2026 Event-Tech Buyer's Guide" gated form | Conversions | ₹30K/mo |
| Retargeting: website visitors | Conversions | ₹20K/mo |
Total LinkedIn ad budget: ~₹1 lakh/mo for first 3 months, scale to ₹2–3 lakh/mo after.
| Metric | 30-day | 90-day | 12-month |
|---|---|---|---|
| Followers (company) | +100 | +500 | +3,000 |
| Ajay followers | +300 | +1,500 | +8,000 |
| Alok followers | +200 | +1,000 | +5,000 |
| Avg post impressions | 500 | 2,000 | 5,000 |
| Avg post engagement rate | 3% | 5% | 7% |
| Inbound DMs/week | 2 | 10 | 25 |
| Event-agency connections/week | 25 | 100 | 400 |
| Event-agency conversations/week | 2 | 5 | 15 |
| SQLs from LinkedIn / mo | 0 | 4 | 12 |
Next: 05d_video_marketing.md