05d — Video Marketing (v2 — Events-First Adjustments)

The Pixel Hues | Revised June 2026

v2 adjustment: Video library rebuilt around event-tech content — time-lapse of installs at live events, agency-friendly reels, behind-the-scenes at brand activations. WOW-Awards-eligible content prioritised.

A. Why video matters here

Proof of work: Projection mapping is visual. No amount of copy substitutes for a 60-second time-lapse.
Sales enablement: A great reel is a sales asset — emailed, embedded in proposals, played at pitches, sent on WhatsApp.
WOW Awards eligibility: Video is required for WOW submissions (Experiential Tech, Best Use of Technology, Best Projection Mapping).
SEO: YouTube is the #2 search engine; ranks in Google often too.
Social: Reels / Shorts / LinkedIn video get 3–5x organic reach vs. static.
Trust: Buyers (especially non-technical) decide emotional "wow" before they read specs.

B. Video Inventory (12-month plan)

#	Video	Type	Length	Purpose	Owner	Cadence
1	BMW Anamorphic Billboard — full project film	Case study / hero	2–3 min	Sales + website + LinkedIn	Inna + Shivam	One-time (publish M1)
2	HCL Corporate Film — behind the scenes	Case study	2–3 min	Sales + LinkedIn	Shivam	One-time (M1)
3	Whirlpool Interactive Wash Demo	Product demo	60–90 sec	Sales + LinkedIn	Shivam	One-time (M2)
4	Museum Install — Case study	Case study	2–3 min	Sales + LinkedIn	Shivam	One-time (Q1)
5	Projection Mapping 101 — Explainer	Educational	3–5 min	Top-of-funnel + YouTube	Alok	One-time (M1)
6	How Pixel Mapper Works — Technical	Educational	3–5 min	LinkedIn technical audience	Alok	One-time (M2)
7	Founder Story (Ajay)	Brand	90 sec	About page + LinkedIn	Ajay	One-time (M1)
8	Time-lapse Install Reels (5–10)	Shorts/Reels	15–60 sec	LinkedIn + IG + YT Shorts	Shivam	1/month
9	Making-of reels (5–10)	Shorts	30–60 sec	LinkedIn + IG	Inna	1/month
10	Client testimonial — short	Trust	30–60 sec	Website + LinkedIn	Sanjay	1/quarter
11	Industry POV shorts (Alok)	Educational	60–90 sec	LinkedIn	Alok	2/month
12	Annual Recap	Brand	60–90 sec	End of year + LinkedIn	Inna	Annual
13	Year in pixels monthly recap	Brand	30 sec	LinkedIn	Inna	Monthly
14	Bid response / RFP walkthrough	Educational	3–5 min	LinkedIn + YT	Ajay	One-time (Q3)

Total year 1: ~25 videos.

C. Production Setup

Equipment: Already have camera + tripod presumably. Add: gimbal (DJI RS series, ~₹30K), lavalier mic (₹5K), LED panel (₹10K).
Edit: DaVinci Resolve (free) or Adobe Premiere Pro.
Hosting: YouTube (channel) + LinkedIn (native) + IG Reels + YT Shorts (repurpose 9:16 cuts).
Workflow: Shoot on install day → 24-hour edit → publish.

D. Video Brief Template (per video)

Title: [SEO-friendly, <60 chars]
Goal: [Awareness / Lead / Trust / Education]
Audience: [Persona X]
Key message: [One sentence]
CTA: [What viewer should do next]
Length: [Seconds]
Hook (first 3 sec): [Specific opening]
B-roll needed: [List of shots]
Distribution: [YouTube / LinkedIn / IG / Sales]
Owner: [Name]
Due: [Date]

E. Distribution Matrix

Platform	Content type	Cadence	KPI
YouTube long-form	Case studies, explainers, founder	1–2/mo	Views, watch time, subscribers
LinkedIn native	Case studies, time-lapse, POV	2/week	Views, comments, leads
LinkedIn video ads	Hero case studies	Ongoing	Reach, leads
IG Reels / YT Shorts	Time-lapse, making-of, hot takes	2–4/mo	Views, follows
Facebook	Same as IG	1–2/mo	Engagement
Twitter/X	GIFs + clips	2/week	Engagement
WhatsApp Status	Clips for warm leads	Weekly	Open rate (n/a)

F. Cost

Item	One-time	Monthly
Camera + gimbal + mic	₹50K	—
Lighting (basic LED panel)	₹10K	—
Edit software	₹0 (DaVinci)	—
Stock music (Epidemic Sound)	—	₹1.2K
Freelance editor (back-up)	—	₹15–25K
YouTube thumbnail designer	—	₹5K
Total	₹60K	~₹25K/mo

DIY-first: Founder + team can shoot + edit for the first 6 months. Hire freelance editor only when volume exceeds 2 videos/week.

Next: 05e_email_sequences.md