Planning reference document.
The Pixel Hues | Revised June 2026
v2 adjustment: Added WOW Awards Asia + EventFAQs Media editorial as the primary PR + awards stack (vs. v1's general business-press focus). Tagbin + Tagglabs both use these channels; Pixel Hues must match.
| Publication | Beat | Why it matters |
|---|---|---|
| InAVate APAC | AV integration, India focus | Direct channel to AV integrators (our partners) |
| AVIXA Xchange | Pro AV global | Industry authority |
| Exhibitor Magazine | Trade shows + museums | Museum + exhibition cross-fit |
| MuseumNext | Museum innovation | Direct editorial fit |
| AnimationXpress / Animation World Network | Animation + tech | Projection-mapping content fit |
| Eventfa / Event Management Association (EEMA) | Events + experiential | WOW Awards + event-side clients |
| InkReal / MediaNama | Tech + media | Hire announcements, agency partnerships |
| Indian Television / Broadcast India | M&E | Broadcast-side clients |
| Storyboard18 | Brand + advertising | Brand-experience work |
| ETBrandEquity | Brand + advertising | Same |
| Publication | Why |
|---|---|
| YourStory | Founder story, hiring |
| Inc42 | Startup ecosystem |
| Forbes India / BW Businessworld | Award-season, founder profiles |
| Mint Lounge / Hindustan Times | Culture + tech features |
| The Ken | Deep-dive features |
| Rest of World | India tech narrative |
| Publication | Niche |
|---|---|
| Heritage Daily / Live Mint Heritage | Heritage, ASI, museums |
| Smart Cities Dive | Smart city |
| Airport Technology | Airport sector |
| Hotelier India | Hospitality |
| Brand Wagon / Brand Equity | Brand experience |
Distribution: PR Newswire India (~$150/release) or Business Wire India. Free: send directly to your Tier 1 list.
| Award | Category | Best time to submit |
|---|---|---|
| WOW Awards Asia | Experiential Marketing, Projection, Best Use of Technology | Q1 each year |
| EEMA Awards | Event, Experiential | Q1–Q2 |
| Indian Creativity Awards (IAC) | Branded Content, Tech | Q2 |
| Indian Digital Media Awards (IDMA) | Digital / Interactive | Q3 |
| Abby Awards (advertising) | Branded Content | Q4 (OneShow) |
| Brand Equity Awards | Brand Activation | Q4 |
| IAAPI Awards | Amusement / Theme Park | Q4 |
| EventFA Awards | Event, Tech | Q1 |
| CXO Summit Awards | Customer Experience | Rolling |
| CII Awards | Industrial / Service | Q3 |
| D&AD | Design Pencils (international) | Annual — competitive |
| Red Dot Design | Communication Design | Annual |
Target (v2): Submit 6 awards/year; aim for 1 WOW win (Tier 1 priority) + 2 other wins. WOW badge alone transforms Pixel Hues's market position.
| Event | Topic | Effort | Likely outcome |
|---|---|---|---|
| InfoComm India (Mumbai/Bengaluru, Sept) | "Pixel Mapper vs. third-party projection tools" | Med | Direct AV leads |
| PALM Expo (Mumbai, June) | "Audio + visual: how immersive installs are converging" | Med | Channel partners |
| Smart City Expo India | "Building smart city experience centres on a 6-month timeline" | Med | Govt / SPV leads |
| EEMA Convention | "Creative-tech agencies for event organisers" | Low | Event-agency partnerships |
| MuseumNext Global (online) | "How Indian museums are modernising" | Low | Editorial + museum leads |
| CII / FICCI summits | "The Indian immersive-tech opportunity" | Low | Brand awareness |
| Partner type | Specific targets | Value |
|---|---|---|
| Equipment vendors (co-marketing) | Christie, Epson, Panasonic, Barco | Co-branded case studies + booth at events + lead share |
| AV integrators (channel) | Already: Spectrum AV, Ideation AV. Add: Genee, HAVI, A/V Magic, Actis | Project-sourced leads |
| Event agencies (channel) | Wizcraft, Cineyug, E-Factor, Teamwork, Percept | Project-sourced leads |
| Exhibition designers (channel) | AFEX, Möbius, Exposure Media | Trade-show leads |
| Architects (referral) | Morphogenesis, Sanjay Puri, Studio Lotus | Premium hospitality + corporate HQ leads |
| Museum consultancies (referral) | Museum Studio, Lord Cultural Resources, RLMG | Museum leads |
| Production houses (referral) | Dharma, Excel, Yash Raj (limited) | Brand activation leads |
| Universities (research + talent) | IIT Bombay IDC, NID, Srishti | Internships, design competitions, .edu backlinks |
| Co-marketing with one specific museum (case-study co-promo) | Pick the most photogenic first install | Mutual amplification |
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