All strategic planning artifacts for The Pixel Hues. 9-phase CGO strategy + competitor research + ICP + lead bank + marketing strategy + sales enablement + automation + KPI dashboard. The "what to do" documents that drive execution.
The 9 phases of the CGO strategy, plus supporting research. Each phase has its own subfolder for clean segregation.
Client brief, services catalog, ICP, market position. Foundation for all downstream strategy.
Competitor landscape — Tagbin, Tagglabs, and the v2 event-agency positioning.
Ideal Customer Profiles across Lane A (event agencies), Lane B (govt museums), Lane C (govt content).
Lead scoring methodology (1–100, Lane A/B/C, Tier 1/2/3) + the full 90-company lead bank seed.
12-month content calendar + LinkedIn + email sequences + PR + SEO + video marketing. 6 docs.
Pitch decks, battlecards, ROI calculators, sales playbooks for the team.
Conversion rate optimisation audit for thepixelhues.com — landing pages, forms, CTAs.
n8n + WATI + HubSpot workflows for lead scoring, WhatsApp, email follow-ups.
Looker dashboard spec — traffic, leads, pipeline, conversion, ROI by lane.
Standardised research prompt template + raw batch_A research JSONs (15 companies).
The master index — overview of all 9 phases, the v2 strategy rewrite, and how to navigate the workspace.
Raw supporting data used to build the strategy:
v2 strategy is built around three lanes — based on the May 2026 client confirmation that event agencies are the primary target, not government:
Attack posture. Volume lane. Pixel Hues' immersive-tech plugs into Wizcraft/Percept/Cineyug as sub-contractor.
ISO certifications + RFPs. Tagbin's stronghold. 3–5 year sales cycle.
Sub-contract via Lane A event agencies who have govt content contracts (Tagglabs's MP Investors Summit wins).
These planning documents drive execution, but no execution happens without founder approval: