06 — Sales Enablement Toolkit (v2 — Events-First)

The Pixel Hues | Revised June 2026

v2 supersedes v1. Sales scripts, capability deck outline, and pricing have been rebuilt around Lane A (event agencies) as the primary buyer. Lane B+C templates are included for when ISO certifications are in place.

01. Company Profile (one-page PDF, v2)

Headline

The Pixel Hues — Immersive Tech Partner for India's Events, Museums, and Government Content.

Two-line pitch

A New Delhi–based creative-tech studio building projection mapping, interactive installations, hologram, and museum content for event agencies, brand-side activation teams, and government cultural programmes. Featured work with BMW, HCL, Whirlpool, VISSCO; partner programme for event agencies.

Service icons (4)

• Projection Mapping (for events + museums)
• Interactive Installations (kiosks, AR, sensors)
• Hologram / AI / Immersive (trending events category)
• Software (Pixel Mapper — proprietary; faster installs at live events)

4 case-study thumbnails

1. BMW anamorphic billboard — 30m façade projection mapping.
2. HCL corporate film + immersive content — multi-zone brand experience.
3. Whirlpool interactive wash demo — sensor-driven product experience.
4. (Upcoming) [Festival or auto launch] — capture next flagship.

Trust signals

• Featured on EventFAQs vendor directory.
• WOW Awards Asia 2026 submission (target badge).
• Pixel Mapper proprietary software (differentiation).
• Delhi-based, founder-led.

Contact

sales@thepixelhues.com · +91 742-831-8466 · thepixelhues.com

02. Capability Deck (12–14 slides, v2)

03. Partner Programme for Event Agencies (NEW — Lane A motion)

Structure

• Tier 1 — Registered Partner (free)
• Listed in our partner directory.
• 10% off standard rate card.
• Access to Pixel Mapper demo.
• Quarterly partner newsletter.
• Tier 2 — Preferred Partner (commitment)
• Minimum 3 events/year.
• 20% off standard rate card.
• Dedicated WhatsApp channel with our CTO (Alok).
• Co-marketing on case studies.
• Joint submission to WOW Awards.
• Tier 3 — Strategic Partner (volume)
• Minimum 6 events/year or ₹1 Cr+/year.
• 30% off standard rate card.
• White-label option for repeat clients.
• Quarterly business review.
• Revenue share on co-bid opportunities.

Partner agreement (1-page)

• Term: 12 months auto-renew.
• Exclusivity: non-exclusive.
• Payment terms: 30 days.
• IP: Pixel Hues retains Pixel Mapper IP; project content IP belongs to the end client per agreement.
• Confidentiality.

04. Proposal Template (Lane A — Events)

Cover page

• Project name + agency name + brand name + event date.
• Date + 14-day validity.
• Confidential.

1. Executive summary (½ page)

• The brief in the agency's words.
• Our proposed approach in our words.
• The outcome we believe we can deliver (WOW-Awards-eligible?).

2. Understanding the brief (1 page)

• Event date, venue, footfall.
• Brand's audience + objective.
• Agency's role vs Pixel Hues's role.

3. Our proposed solution (2–3 pages)

• Creative concept (with mood-board).
• Technical solution (hardware list, projector model, content runtime).
• Software (Pixel Mapper usage — call out the speed advantage).
• Content production plan.
• Day-of run-of-show.

4. Deliverables + acceptance (1 page)

• Numbered list.
• Acceptance criteria.
• Hand-over post-event (assets, footage, data).

5. Investment (1 page)

• Project fee (lump sum) — break into sub-scopes.
• OR per-event rate.
• Payment terms (40/30/25/5 or per-event).
• Exclusions.
• Validity 14 days.

6. Why Pixel Hues (1 page)

• Boutique agility vs Tagbin / Tagglabs.
• Faster installs (Pixel Mapper).
• WOW-eligible case studies.
• Founder accessibility.

7. Team (1 page)

• Project leads.

8. Terms (1 page)

• IP, liability, termination, force majeure, NDA.

Appendix

• Hardware specs, content references.

05. Proposal Template (Lane B/C — Government)

Sections

1. Cover (with company registration, GSTIN, PAN, ISO certs).
2. Executive summary.
3. Understanding the RFP.
4. Compliance matrix (mapping each RFP requirement to our response).
5. Technical solution (museum / content scope).
6. Team CVs (key personnel — required for govt).
7. Past performance (case studies with government clients).
8. Financial bid.
9. Documents (ISO certs, GST, PAN, company registration, audited financials).
10. Compliance declarations.
11. Terms.

Length: 30–80 pages depending on scope.

06. Discovery Questionnaire (Lane A — Events, 10 questions)

Use this in the first 20-min call or send ahead for them to fill.

1. Event name + date + venue.
2. Brand client + objective. (Awareness, sales, product launch, festival, anniversary.)
3. Audience size + demographics. (Footfall target.)
4. What's the immersive scope? (Projection / interactive / hologram / AR / VR / sensor.)
5. Is there an existing creative concept, or do we need to develop one?
6. What's the venue? (Indoor/outdoor, dimensions, surfaces, footfall density, power, rigging constraints.)
7. Who's the decision-maker at the brand? (For agency, this is usually answered; for direct brand, ask.)
8. What's the budget envelope for the immersive scope? (Even a ballpark.)
9. Are there brand / agency approvals / WOZWELL / cultural-sensitivity constraints?
10. Are you submitting to WOW Awards? (Tells us if you want flagship-grade or budget-grade execution.)

07. Discovery Questionnaire (Lane B — Government Museum, 10 questions)

1. Museum name + governing body + project sponsor.
2. Project scope. (Permanent gallery, temporary exhibit, full modernisation, specific zone.)
3. Gallery dimensions + floor plan.
4. Visitor profile. (General public, school groups, researchers, paid entry.)
5. Budget envelope + funding source. (Ministry grant, foundation, private.)
6. RFP status. (Tender, nomination, direct commission.)
7. Procurement timeline. (Bid open date, decision date, project start.)
8. Content rights. (Government retains? Museum retains? Creator retains?)
9. Curatorial / historical sensitivity requirements. (ASI clearances, scholarly review, language policy.)
10. Maintenance + training scope. (Who runs the install post-handover?)

08. ROI Calculator (Lane A — Events)

Inputs:
- Event footfall target.
- Avg dwell time target.
- Social-share uplift (immersion typically 5–20× static).
- Earned media value (PR coverage + social impressions × CPM).
- Brand recall uplift.

Outputs:
- Estimated earned media value.
- Cost per impression.
- Cost per WOW-Awards-eligible outcome (if applicable).

09. Pricing Framework (v2 — Events Lane)

⚠️ Pricing is bespoke, but here are guardrails.

Typical event-scope project sizes (INR)

Pricing components (every project)

• Creative concept + design: 10–15%
• Hardware (projectors, sensors, screens, computers): 30–50%
• Content production: 15–25%
• Software (incl. Pixel Mapper): 5–10%
• Install + on-site crew: 10–15%
• Project management: 5–10%
• 1-event support (run-of-show + strike): 5–10%

Agency partner pricing

• 10–30% off standard rate card based on partner tier.
• No discount on hardware pass-through (we don't mark up hardware).
• Volume bonuses at year-end.

Payment terms

• 40% on signing (deposit).
• 30% on concept sign-off (or T-14 days to event).
• 25% on install start.
• 5% on event day / sign-off.

Pricing posture (Lane A)

• Be transparent with agencies. They can sell confidently if they know the margin.
• Don't discount. Reduce scope instead.
• Per-event rate cards for repeat agencies.
• Annual escalation: 8–12% YoY.

10. Sales Scripts — Event Agency (Lane A)

Cold WhatsApp opener (Lane A — Founder-to-Founder)

Hi [First Name], this is Ajay from Pixel Hues in Delhi.
We do immersive tech — projection mapping, interactive, hologram — for event agencies.
We did BMW's anamorphic billboard, HCL's experience work, and Whirlpool's interactive demo.
Saw [their event] — that was a great activation.
Two questions:
1. Do you have an immersive-tech partner you trust for [their type of event]?
2. If yes, great. If no, worth a 15-min call this week?

Discovery call opener (Lane A)

Thanks for taking the call. I'll keep it tight.
We do one thing really well — make immersive-tech scope painless for event agencies.
The way we work:
- You win the brand brief.
- You bring us into the immersive scope.
- We own concept + tech + install + on-site run.
- You own the brand relationship + the overall event.
Three things agencies love about us:
1. Faster installs (we have a proprietary tool — Pixel Mapper).
2. Boutique pricing (more competitive than Tagbin / Tagglabs on smaller scopes).
3. WOW-eligible work (we submit to WOW Awards together if the project fits).
Three questions for you:
1. What event are you working on right now?
2. What's the immersive scope look like?
3. Who's your current immersive partner?

Close (Lane A — Asks)

Two ways we can take this:
1. Send you our partner programme one-pager (10–30% off standard rates based on volume).
2. We do a free 30-min discovery on your next live event.
Which works?

Follow-up (after proposal, Lane A)

[Day 3 after sending proposal]
Hi [Name], did the proposal land? Happy to walk through on a 15-min call.

[Day 10]
Quick check-in — anything missing that would help your team / client say yes?

[Day 21]
I'll assume the timing's off. Can I check back in next month?

11. Sales Scripts — Government (Lane B/C, after ISO ready)

Cold outreach (Ministry / ASI / state museum)

Subject: Pre-bid introduction — [Museum Name] modernisation scope
Body:
Respected [Sir/Madam],
[Name] from Pixel Hues, New Delhi.
We design and install immersive museum experiences — projection mapping, interactive exhibits, content production.
Recent references:
- [BMW / HCL / Whirlpool / VISSCO]
- [Any government reference, if applicable]
We are empanelled on GeM [list ID], ISO 9001:2015 certified [cert number], ISO 27001:2022 in progress.
For [Museum Name]'s upcoming scope, we would value a 30-min pre-bid introduction.
Calendar: [link]
With regards,
[Name]

Pre-bid meeting opener

Thank you for the time.
I'll be brief.
We are a Delhi-based immersive-tech studio. We do museum-grade projection, interactive, and content work.
We understand your scope: [restate their RFP in their words].
Our relevant experience: [cite 1–2 case studies].
Our differentiators for this scope: [3 bullets].
Our team for this project: [names + roles].
Three questions:
1. Are there aspects of the RFP where you'd like clarification?
2. Are there constraints we should know about (timing, content approvals, vendor empanelment)?
3. What's the next milestone?

12. Lead Magnets (v2)

Next: 07_cro_recommendations.md (largely unchanged) + 08_automation_playbook.md (updated) + 09_kpi_dashboard.md (updated).