Delhi-based cultural event production house. Co-founded by Sanjoy K. Roy + Namita Gokhale + William Dalrymple. Creators of Jaipur Literature Festival (JLF) — the world's largest free literary festival, now expanded to Houston, Valladolid, Bhutan + 17 countries. UK-India Awards 2024 winner. Strong public email footprint via JLF Facebook posts.
Lead Score 86/100 · 🔥 HOTTier 1 · Lane A (Event Agencies)Format: HTML (v2)Verified: 26 Jun 2026
UK-India Awards 2024 · EEMA panelist · Mint profile
1 Company Overview
Teamwork Arts Pvt. Ltd. is a New Delhi-headquartered cultural event production house best known as the creator of the Jaipur Literature Festival (JLF) — often called "the greatest literary show on Earth" — the world's largest free literary festival, attracting hundreds of thousands of attendees annually. The festival launched in 2006 with 18 writers, 14 creators, and 100 attendees; by 2009 it had grown to 12,000 attendees with 140+ creators and speakers (Vikram Seth, Shashi Tharoor, Hanif Kureishi, Ashok Vajpayee, Tariq Ali, etc.).
The company operates 30+ cultural IPs across literary festivals, theatre, puppet festivals, and global cultural exchanges. Founder Sanjoy K. Roy is widely profiled (including a Mint profile as "The man behind JLF") and is a regular on EEMA / The Events Studio / Shows of India panels.
The co-founding trio is remarkable: Sanjoy K. Roy (MD, event production veteran), Namita Gokhale (acclaimed writer — Paro, Daughters of the King), and William Dalrymple (one of the world's most respected historians — White Mughals, The Last Mughal). This literary heavy-weight lineage gives JLF unmatched credibility in the global cultural circuit.
🎯 Why this matters for Pixel Hues: Teamwork Arts is the only Lane A lead whose entire brand is "premium cultural festival production." JLF and its sister festivals need premium stage design, immersive installations, projection mapping, and interactive experiences to elevate their global brand. Unlike Wizcraft / Percept / Maximus (which are corporate-event-led), Teamwork Arts is cultural-content-led — meaning they value artistic quality and originality above pure execution speed.
2 The Founder Trio & Leadership
Co-Founders (the literary-event power trio)
Name
Role
Background
Sanjoy K. Roy
Co-Founder & Managing Director
Event production veteran. Mint-profiled as "The man behind JLF." EEMA panelist, Shows of India 2026 speaker.
Namita Gokhale
Co-Founder (Writer)
Acclaimed Indian novelist + publisher. Founded Yatra Books.
William Dalrymple
Co-Founder (Historian/Writer)
Scottish-Indian historian, world-renowned author. Anchor of JLF's international programming.
Preeta Singh
President — Sponsorship & Marketing
Senior leadership, runs sponsor relationships for JLF + all IPs.
William Dalrymple context: One of the world's most respected historians. Author of White Mughals, The Last Mughal, City of Djinns. He is the international brand anchor of JLF — every JLF poster has his name. Direct contact is unrealistic; approach through Sanjoy K. Roy or Preeta Singh.
3 Jaipur Literature Festival (JLF) — The Flagship IP
JLF is Teamwork Arts' crown jewel — the world's largest free literary festival. It runs annually at Diggi Palace, Jaipur, typically in late January / early February.
12,000 attendees + 140+ speakers (now 200K+ across festival)
International editions
JLF Houston (Asia Society partnership), JLF Valladolid (Spain), JLF Bhutan, JLF London, JLF New York (per various sources)
Brand tagline
"The Greatest Literary Show on Earth"
Recent (2026)
Annual flagship running January/February 2026 + new chapter announced
Speakers (typical)
Nobel laureates, Booker winners, heads of state, leading historians + novelists
🎯 Pixel Hues × JLF strategic angle: JLF runs 5 days at Diggi Palace with hundreds of thousands of attendees flowing through the venue. The festival's main halls (Front Lawn, Mughal Tent, Baithak, Char Bagh, Durbar Hall) are all prime surfaces for projection mapping, immersive installations, and interactive brand activations. Pixel Hues can deliver:
Author-portrait projection mapping on Diggi Palace façade (5-night spectacular)
Mahindra Excellence in Theatre Awards (META) — India's premier theatre awards, sponsored by Mahindra Group
Ishara Puppet Festival — International puppet festival in Delhi
India by the Nile — Cultural festival in Egypt (annual)
Art Asia Delhi — Art fair / cultural showcase
Asia Society Texas Center collaborations — JLF Houston + other programming
UK-India Awards — Bilateral cultural diplomacy
Documentary film productions — Historical, cultural, anthropological
Television show productions — Concept-to-broadcast
Geographic reach: 40+ cities, 17 countries. This means Pixel Hues' work with Teamwork Arts would have multi-country visibility — from Jaipur to Houston to Cairo to Valladolid. The global festival circuit is a unique exposure opportunity.
Google Workspace primary + ElasticEmail newsletter + GoDaddy relay
🎯 Architecture finding (hybrid mail): Teamwork Arts uses a hybrid mail setup:
Google Workspace primary MX (1 aspmx.l.google.com primary)
ElasticEmail newsletter relay (used for mass JLF delegate communication)
GoDaddy relay (secureserver.net — old employee / bulk) + dedicated IP 68.178.148.249
This means: transactional emails (info@, jlf@, delegates@) go through Google Workspace; bulk newsletter mail (JLF delegate updates) goes through ElasticEmail. Both verified routable.
Delegate email verification:delegates@teamworkarts.com is publicly used in JLF's accredited-media Facebook posts — meaning it routes to a real human-managed inbox (likely Preeta Singh or her team).
7 Why Teamwork Arts is a PRIORITY Lead for Pixel Hues
Strategic angles (cultural-festival angle)
JLF Diggi Palace main halls: Front Lawn, Mughal Tent, Baithak, Char Bagh, Durbar Hall — 5 days of premium projection surface. Single-largest recurring festival opportunity.
International edition tech partnerships: JLF Houston + JLF Valladolid + JLF Bhutan — Pixel Hues becomes the global immersive-tech arm.
Author-portrait mapping: Famous for "Festival opens with portraits of authors projected on historic buildings" — Pixel Hues can deliver this at scale with curated motion content.
Teamwork Arts has built what is arguably India's most prestigious cultural festival brand — JLF is global by any measure. And being Delhi-based, I'm a neighbour.
Three angles for collaboration:
JLF Diggi Palace immersive installations: We did BMW India anamorphic for X1 launch + HCL immersive content at tech-week. For JLF, I'm thinking author-portrait projection on the palace façade (5-night spectacular), immersive literary installations in Baithak, and sponsor-friendly interactive brand moments across the venue.
International editions tech partner: JLF Houston / Valladolid / Bhutan — Pixel Hues can be the global immersive-tech partner, with Delhi-based creation + on-site execution. Showcases Teamwork Arts' tech leadership on the global stage.
Cultural-IP content creator: Beyond JLF — your theatre, puppet, and cultural programming could use immersive stage design. We co-create content that respects the literary/artistic integrity of your work.
Founder-to-founder lunch in Delhi next week? — Ajay
8 Recommended Outreach Sequence
Ajay Pillai → Sanjoy K. Roy (Co-Founder & MD) — Founder-to-founder WhatsApp + LinkedIn DM. Reference Mint profile + JLF 2026 edition. Primary outreach.
Pixel Hues BD → JLF coordinators — Email to jlf@teamworkarts.com + delegates@teamworkarts.com — pitch for JLF 2026/2027 as immersive-tech partner.
Test send 6 inferred function inboxes at teamworkarts.com to verify routing.
In-person at Shows of India 2026 / JLF 2026 — Sanjoy is a known panelist, in-person warm intro opportunity.
9 Comparison vs. Other Lane A Benchmarks
Metric
Wizcraft
Percept
Cineyug
E-Factor
Maximus
Teamwork Arts
Founded
1988/1990
1984
1983
~1999
2008
JLF 2006
HQ
Mumbai
Mumbai
Mumbai
Noida
Mumbai
Delhi
Lead score
92
89
88
90
88
86
Public verified emails
5 (+1 govt)
7
2
4
4
3
Total emails
31
35
20
16
21
16
Distinct edge
IIFA + BMW
Sunburn + Bollyboom
Bollywood films + Dome
Shiva Immersive + EEMA Pres
Pinkathon + 6× WOW
JLF + 17 countries + UK-India Awards 2024
Relationship leverage
Sabbas Joseph
Harindra Singh
Mohomed Morani
Samit Garg
Reema Sanghavi
Sanjoy K. Roy (Mint profile)
Teamwork Arts' distinct moat for Pixel Hues:Geographic proximity (Delhi = Pixel Hues HQ) + premium cultural brand equity + 17-country international festival footprint. The UK-India Awards 2024 win signals international sophistication — Pixel Hues becomes the global immersive-tech partner for premium cultural work.
10 Compliance & Known Limitations
Compliance with mandate rules:
✅ No emails sent without founder approval
✅ No LinkedIn DMs sent without founder approval
✅ No partnerships formalised without contract
✅ No WOW entries submitted without approval
✅ No emails fabricated — all from public Facebook posts + festivalsfromindia.com + ZoomInfo
✅ Confidence flagged per email with source
✅ Domain-level evidence: teamworkarts.com passed DNS / MX / SPF
Known limitations:
⚠️ SMTP RCPT TO verification not possible (port 25 blocked) — production: Hunter.io / NeverBounce
⚠️ Pattern-inferred emails (sanjoy@, preeta@, namita@, william@) not mailbox-tested
⚠️ Function inboxes at teamworkarts.com unverified — only info@, jlf@, delegates@ are public
⚠️ William Dalrymple direct contact unrealistic — approach through Sanjoy
⚠️ Specific ZoomInfo/RocketReach phones masked
11 Next Steps
Round 2 verification on Tier 1 emails via Hunter.io / NeverBounce API
Test send the 6 inferred function inboxes at teamworkarts.com to verify routing
LinkedIn deep-dive on Sanjoy K. Roy + Preeta Singh + Namita Gokhale — recent posts, network
Handover to founder (Ajay Pillai) for WhatsApp outreach to Sanjoy K. Roy — requires explicit "send" approval
Move to Enrichment #007 — DNA Entertainment Networks (rank 7, score 84, concerts + IP)
12 Files Delivered (Round 1)
/workspace/pixelhues/companies/teamworkarts/profile.html — this file (master enrichment record, 12 sections)
/workspace/pixelhues/companies/teamworkarts/emails.csv — 16 emails with tier classification
/workspace/pixelhues/companies/teamworkarts/crm_row.csv — single CRM-ready row