Maximus MICE & Media Solutions Pvt. Ltd. (operating as Maximus Events) is a Mumbai-based MICE (Meetings, Incentives, Conferences, Exhibitions), lifestyle event, and media production house. Co-founded in 2008 by Reema Sanghavi (Managing Director) and Milind Soman (actor/model/athlete — Director), Maximus has built a strong reputation across corporate MICE, celebrity-led lifestyle events, and proprietary mass-participation event IPs.
Pinkathon — Asia's Largest Run for Women, women-only, in 50+ cities (per Maximus co-founding)
Maximus Films — production arm, including Stormbreaker Films co-production
Maximus's defining credibility move was the 6× WOW Awards Asia 2025 win — a multi-category sweep that established Reema Sanghavi as one of the most awarded event founders in India. She has since been invited to speak / judge at WOW Awards Asia 2026 advisory board and at Shows of India 2026 (Dreamers to Doers segment).
🎯 Why this matters for Pixel Hues: Maximus is the 6× WOW winner — meaning they are deeply committed to industry awards and recognition. This is the highest-award-density lead in the entire Lane A pipeline. They are likely hungry for technology that helps them win more. Pinkathon's mass-participation IP is a perfect stage for projection mapping / immersive content.
2 The Founders & Leadership
Co-Founders (the magic duo)
Name
Role
Background
Reema Sanghavi
Founder & Managing Director
17+ yrs in entertainment, marketing, corporate events. Pinkathon co-founder.
Milind Soman context: India's most famous actor-athlete (known for Made in India, CID, supermodel career). His direct involvement in Pinkathon is the brand's most powerful marketing asset. He personally runs the Mumbai editions. Direct contact with him is unrealistic; approach through Reema or via Pinkathon brand team.
3 Pinkathon — The Flagship Mass-Participation IP
Pinkathon is Maximus's most strategic asset — and the company's single biggest brand. It is positioned as "Asia's Largest Run for Women, Women-Only", currently active in 50+ Indian cities, with sister events in Africa and other geographies.
Pinkathon mission videos (breast cancer awareness) projected on iconic buildings
Interactive running-data visualizations on digital pylons
Reema Sanghavi herself is the decision maker. Pitch this as a multi-year "Powered by Pixel Hues" partnership with co-branding.
4 Saksham Cyclothon & Other Event IPs
Saksham Cyclothon is Maximus's second-largest mass-participation IP — an inclusive / accessible cycling event with verified public inbox sakshamcyclothon@maximusevents.com (used in press releases).
Domain architecture (single-domain Google Workspace)
Domain
A record
MX
SPF
Mail provider
maximusevents.com
162.215.226.4 (HostGator-style hosting)
10 aspmx.l.google.com + 6 alts
v=spf1 include:_spf.google.com ~all
Google Workspace ✅
🎯 Architecture finding: Maximus uses a single Google Workspace with full 7-MX rotation (best practice). All emails route through Google with no fall-back to GoDaddy / Microsoft. Email pattern is heavily firstname@maximusevents.com (83.5% per RocketReach) — much simpler than Percept / Cineyug dual-domain patterns.
Web hosting quirk: The A record (162.215.226.4) is in HostGator's IP range — but the company uses Google Workspace for mail. This is a common Indian SME pattern: cheap shared web hosting + enterprise-grade Google Workspace mail.
HSBC Circle of Excellence: Massive annual corporate event for HSBC (top achievers from around the world). Pixel Hues' tech stack is ideal for the gala stage + projection mapping + interactive brand moments.
6× WOW Awards winner: Reema is hungry for industry recognition — propose co-WOW submissions for 2026 (Pixel Hues brings the tech, Maximus brings the client and creative direction).
Maximus Films vertical: Film production for short-form brand content — Pixel Hues' anamorphic / projection capabilities transfer directly.
EEMA ecosystem: Reema Sanghavi on EEMA Womennovator + speaker circuit — second-rail access after E-Factor's Samit Garg.
Saksham Cyclothon: Second IP for tech partnership, similar scale to Pinkathon.
Massive congratulations on the 6× WOW Awards Asia 2025 sweep. That's the kind of category-spanning dominance that means you have the right team and the right creative engine. One question: what's powering your stage tech?
Three angles for collaboration:
Pinkathon "Powered by Pixel Hues" partnership: We did BMW India anamorphic for X1 launch + HCL immersive content at tech-week. Pinkathon in 50+ cities is a perfect stage-tech platform — finish-line projection, starting-arch anamorphic countdown, breast-cancer awareness building projections. Multi-year co-branded sponsorship.
HSBC Circle of Excellence 2026: Mega corporate gala for top achievers — Pixel Hues can deliver anamorphic stage moments + immersive gala backdrop. Reference-quality win for next year's WOW entry.
WOW Awards 2026 co-submission: We bring tech, you bring creative direction + Maximus Films vertical. Aim for a joint "Best Use of Technology in an Event" win — the same category has been won by agencies with much weaker tech stories.
Founder-to-founder lunch in Mumbai? I'm NCR-based but travel monthly. — Ajay
Test send 6 inferred function inboxes at maximusevents.com to verify routing before any bulk outreach.
In-person pitch at WOW Awards Asia 2026 (3-4 July 2026 Mumbai) — best warm-intro opportunity; Reema is on advisory board.
9 Comparison vs. Other Lane A Benchmarks
Metric
Wizcraft
Percept
Cineyug
E-Factor
Maximus
Founded
1988/1990
1984
1983
~1999
2008
HQ
Mumbai
Mumbai
Mumbai
Noida
Mumbai
Lead score
92
89
88
90
88
Public verified emails
5 (+1 govt)
7
2
4
4
Total emails
30
33
19
16
21
Distinct edge
IIFA + BMW
Sunburn + Bollyboom
Bollywood films + Dome
Shiva Immersive + EEMA President
Pinkathon + 6× WOW Awards 2025
Relationship leverage
Sabbas Joseph
Harindra Singh
Mohomed Morani
Samit Garg (EEMA Pres)
Reema Sanghavi (WOW advisory + EEMA mentor)
Maximus's distinct moat for Pixel Hues: The Pinkathon IP is the single highest-volume recurring event asset in the entire Lane A pipeline. 50+ cities × year-round × women's mass-participation = multi-year "Powered by Pixel Hues" stage-tech partnership with guaranteed annual revenue. Combined with Reema's WOW advisory seat, Maximus becomes the most strategically rich tech-partnership opportunity in Lane A.
10 Compliance & Known Limitations
Compliance with mandate rules:
✅ No emails sent without founder approval
✅ No LinkedIn DMs sent without founder approval
✅ No partnerships formalised without contract
✅ No WOW entries submitted without approval
✅ No emails fabricated — all from public PDFs / LinkedIn / ZoomInfo / RocketReach / Datanyze
✅ Confidence flagged per email with source
✅ Domain-level evidence: maximusevents.com passed DNS / MX / SPF
Known limitations:
⚠️ SMTP RCPT TO verification not possible (port 25 blocked) — production: Hunter.io / NeverBounce
⚠️ Pattern-inferred emails (reema.sanghavi@, harsh.chonkar@, etc.) not mailbox-tested
⚠️ Function inboxes at maximusevents.com unverified — only hr@ + dhanraj@ + sakshamcyclothon@ are public
⚠️ Milind Soman direct contact unrealistic — approach via Reema / Pinkathon brand team
⚠️ Specific Mumbai Santacruz office address not publicly posted
⚠️ ZoomInfo + RocketReach phones masked — actual mobile numbers unknown
11 Next Steps
Round 2 verification on Tier 1 emails via Hunter.io / NeverBounce API
Test send the 6 inferred function inboxes at maximusevents.com to verify routing