India's #1 ticketing + live entertainment platform. Parent: Big Tree Entertainment Pvt. Ltd. Founder & CEO: Ashish Hemrajani. Live Events arm led by CBO Naman Pugalia. Just signed Assam permanent concert arena partnership + EY-Parthenon projects ₹700 crore concert economy by 2030. media@bookmyshow.com + other public-verified emails confirmed via EY/BookMyShow press release.
Lead Score 82/100 · 🔥 HOTTier 1 · Lane A (Event Agencies — A4 sub-segment)Format: HTML (v2)Verified: 26 Jun 2026
BookMyShow is India's #1 ticketing and live entertainment platform, operated by Big Tree Entertainment Pvt. Ltd. (founded 1999). The BookMyShow Live arm — led by Chief Business Officer Naman Pugalia — is the live-event production and promotion division that produces concerts, comedy shows, and large-format live experiences across India, UAE, and other markets.
Founder & CEO Ashish Hemrajani has positioned BookMyShow as the gateway to India's live entertainment market. Recent (June 2026) strategic moves include the Assam Tourism permanent concert arena partnership, and the EY-Parthenon 2026 report projecting ₹700 crore concert economy opportunity in Assam alone over the next 5 years.
BookMyShow Live is the only Lane A lead with a dedicated live-events CBO at the C-suite level. The platform-level distribution + ticketing + audience data + live production capability makes it the largest single-tech-buyer in the Lane A pipeline.
🎯 Why this matters for Pixel Hues: BookMyShow Live is the only lead with first-party audience data at scale (millions of users). Their live events (Coldplay, Imagine Dragons, Lollapalooza India, etc.) need premium tech partners. Their recent push into permanent concert arenas (Assam) creates new immersive-tech opportunities. The conglomerate scale (1000+ employees, ₹500+ Cr) means they can afford large multi-year tech partnerships.
2 Leadership
Name
Role
LinkedIn
Ashish Hemrajani
Founder & CEO (BookMyShow / Big Tree Entertainment)
Tier-2 city expansion: New city launches = anamorphic + projection mapping opportunities
Lollapalooza India: Annual premium festival = recurring tech partner
First-party audience data: BookMyShow has user data; Pixel Hues can build data-tied installations
Distribution + production dual role: They own ticketing AND production — single point of contact for full-stack immersive tech
₹500+ Cr parent company scale: Multi-year partnership capacity
Recommended founder-to-founder pitch (Ajay → Naman Pugalia):
"Naman-ji, Ajay here, Pixel Hues, Delhi. Massive congratulations on the Assam Tourism partnership + the EY-Parthenon ₹700-crore concert economy projection. The new permanent arena is exactly the kind of long-term immersive-tech opportunity we're built for.
Three angles for collaboration:
Assam permanent arena tech partner: Multi-year partnership. We did BMW India anamorphic for X1 launch + HCL immersive content. Anamorphic stage backdrops + interactive fan moments + sponsor-friendly installations.
Lollapalooza India stage design: Annual recurring tech partnership. Build signature stage moments that scale across editions.
Tier-2 city launch partner: Each new city = opening-night immersive tech. We can be your turnkey immersive-tech partner for launches.
Founder-to-founder video call? I'm based in Delhi, can travel Mumbai. — Ajay"
7 Outreach Sequence & Compliance
Ajay Pillai → Naman Pugalia (CBO Live Events) — Founder-to-founder WhatsApp + LinkedIn DM. Primary outreach. Reference Assam partnership.