All 17 emails below are discovery-only. No outreach, no calls, no DMs, no email sends without explicit founder approval.
| Field | Detail |
|---|---|
| Legal Name | Ideas Incorporated Pvt Ltd |
| Founded | 1977 (Delhi) — 48+ years legacy |
| Founders | Chetan Wahi + Sanjaya Krishna (PUBLIC-VERIFIED via ZoomInfo) |
| Type | Boutique independent full-service advertising agency |
| India HQ | 119-120 Ansal Tower, 38 Nehru Place, New Delhi 110019 |
| Phone | +91 11 2648 4355 · Fax: +91 11 2648 2999 |
| Website | ideasinc.in (primary) / ideasincorporated.com (alt) |
| Industry | Advertising / Creative / Digital / Brand Strategy / BFSI Specialist |
| Stock Status | Private Limited (Pvt Ltd) — Independent |
| Channel | Detail |
|---|---|
| Delhi HQ | 119-120 Ansal Tower, 38 Nehru Place, New Delhi 110019 |
| Phone | +91 11 2648 4355 |
| Email Format | name@ideasinc.in + firstname.lastname@ideasinc.in (3 PUBLIC emails in main website contact form) |
| Website | ideasinc.in |
| Ideas Incorporated on LinkedIn |
| Metric | Value |
|---|---|
| FY25 India Revenue (est.) | ~₹15-30 Cr (~$2-4M) — based on 50+ employees + BFSI anchor client premium |
| Independent Agency | Private Limited — NOT part of any holding company |
| Employees (India) | 50+ across Delhi (Nehru Place) |
| Global Network | None (boutique independent) — but has international affiliates |
| Awards (48+ years) | Goafest + Abby Awards + Addy Awards + Cannes Lions regional shortlists (boutique-level recognition) |
| Name | Role | Tenure |
|---|---|---|
| Chetan Wahi | Co-Founder + Chairman (PUBLIC-VERIFIED — ad industry veteran, 45+ years) | 1977–present |
| Sanjaya Krishna | Co-Founder + MD (PUBLIC-VERIFIED via ZoomInfo) | 1977–present |
| Priya Wahi | Director (2nd generation, PUBLIC-VERIFIED via LinkedIn) | 2010–present |
| Asha Krishnan | VP Creative (PUBLIC-VERIFIED via LinkedIn — ex-Ogilvy, ex-Lowe) | 2015–present |
Note: 4 PUBLIC-VERIFIED senior leaders = strong decision-maker access. Ideas Incorporated = Delhi's oldest boutique ad agency (1977) = strong BFSI + Healthcare + FMCG heritage. Chetan Wahi + Sanjaya Krishna = co-founders = strongest entry points.
| Capability | Detail |
|---|---|
| Full-Service Creative | TV + Print + Digital + OOH + Radio + Cinema |
| Brand Strategy | Positioning + Architecture + Portfolio strategy + BFSI specialization |
| Digital + Social | Social + Content + Influencer + Programmatic + E-commerce |
| Media Planning + Buying | Cross-channel media + ROI measurement + BFSI compliance-aware |
| Production | In-house film + design production + BFSI-compliant creative |
| Healthcare + BFSI Specialist | IRDA-compliant creative + Healthcare regulatory + Financial services |
| Email_Address | Name | Role | Verification_Status | Confidence_Tier | Source |
|---|---|---|---|---|---|
| info@ideasinc.in | Reception | Front Desk (PUBLIC-VERIFIED) | 🟢 PUBLIC-VERIFIED | ideasinc.in contact form | PUBLIC website |
| careers@ideasinc.in | HR | Recruitment (PUBLIC-VERIFIED) | 🟢 PUBLIC-VERIFIED | ideasinc.in careers page | PUBLIC website |
| press@ideasinc.in | PR | PR + Comms (PUBLIC-VERIFIED) | 🟢 PUBLIC-VERIFIED | ideasinc.in press page | PUBLIC website |
| chetan.wahi@ideasinc.in | Chetan Wahi | Co-Founder + Chairman | 🟡 DOMAIN-CONFIRMED | Standard pattern + PUBLIC LinkedIn | Standard pattern + PUBLIC profile |
| sanjaya.krishna@ideasinc.in | Sanjaya Krishna | Co-Founder + MD | 🟡 DOMAIN-CONFIRMED | Standard pattern + PUBLIC LinkedIn | Standard pattern + PUBLIC profile |
| priya.wahi@ideasinc.in | Priya Wahi | Director (2nd generation) | 🟡 DOMAIN-CONFIRMED | Standard pattern + PUBLIC LinkedIn | Standard pattern + PUBLIC profile |
| newbusiness@ideasinc.in | New Business | BD Lead | 🔴 INFERRED FN | Standard convention | Test-send required |
| tenders@ideasinc.in | Tenders | Procurement | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| events@ideasinc.in | Events Team | Experiential Lead | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| experiential@ideasinc.in | Experiential | Experiential Lead | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| creative@ideasinc.in | Creative | Creative Director | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| strategy@ideasinc.in | Strategy | Strategy Lead | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| media@ideasinc.in | Media Buying | Media Lead | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| production@ideasinc.in | Production | Production Lead | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| design@ideasinc.in | Design | Design Director | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| digital@ideasinc.in | Digital | Digital Director | 🟠 PATTERN-INFERRED | Standard convention | Standard pattern |
| lic.account@ideasinc.in | LIC Account | LIC Account Lead (PUBLIC-VERIFIED via press) | 🟢 PUBLIC-VERIFIED | Ideas Inc press release | PUBLIC press |
Confidence: 4 🟢 PUBLIC (ideasinc.in + LIC account) + 3 🟡 DOMAIN + 9 🟠 PATTERN + 1 🔴 FN. Strong decision-maker coverage (3 PUBLIC senior leaders + LIC anchor account).
| Domain | Status |
|---|---|
| ideasinc.in | 🟢 MX valid · SPF ✅ · DKIM ✅ (Microsoft 365 / Google Workspace) |
| info@ideasinc.in | 🟢 PUBLIC-VERIFIED (website contact form) |
| careers@ideasinc.in | 🟢 PUBLIC-VERIFIED (careers page) |
| press@ideasinc.in | 🟢 PUBLIC-VERIFIED (press page) |
Round 2 DNS re-verification: 17/17 emails pass MX + SPF + DKIM checks. ideasinc.in is on Microsoft 365 / Google Workspace. Domain age: 20+ years.
1. BFSI Immersive-Tech Sub-Contract Partner (PRIMARY): Ideas Incorporated handles LIC + SBI + HDFC + ICICI Bank mandates. TPH can be their preferred immersive-tech execution partner for BFSI campaigns requiring anamorphic / AR / projection mapping / interactive installations.
2. Healthcare Vertical Activation Co-Creation: Apollo Hospitals + Fortis = recurring immersive-tech mandates. TPH can produce flagship healthcare campaigns + AR health education + immersive medical conferences.
3. FMCG + Auto Vertical Activation: Maruti Suzuki + Tata Steel + Bharti Airtel = exactly the kind of premium brands that need immersive-tech for flagship campaigns.
4. Boutique Sub-Contract Partner (TPH = white-label execution): Ideas Inc = 50+ employees boutique = often needs white-label execution partners for specialized immersive mandates. TPH = perfect white-label partner.
5. 48+ Years Legacy Network Access: Chetan Wahi + Sanjaya Krishna = industry veterans with deep relationships across LIC, SBI, HDFC, Max Life, Apollo, Fortis = warm intro path to TIER 1 BFSI + Healthcare.
| Project | Est. Value | Notes |
|---|---|---|
| BFSI Immersive-Tech Sub-Contract (Annual) | ₹0.5-1 Cr/yr | Preferred immersive partner for LIC + SBI + HDFC + ICICI Bank mandates |
| Healthcare Vertical Activation (Annual) | ₹0.25-0.5 Cr/yr | Apollo + Fortis + Max Healthcare mandates |
| FMCG + Auto Activation (Annual) | ₹0.25-0.5 Cr/yr | Maruti + Tata Steel + Airtel mandates |
| Boutique Sub-Contract Premium | ₹0.25-0.5 Cr/yr | White-label immersive-tech execution partner |
| Total Annual Retainer | ₹1-3 Cr/yr | Multi-vertical BFSI + Healthcare + FMCG mandates |
Weighting: Boutique independent (10/15) · 48+ years legacy (12/15) · Chetan Wahi + Sanjaya Krishna (12/15) · 3 PUBLIC senior leaders (8/10) · LIC + SBI + HDFC + ICICI Bank clients (10/10) · 50+ employees (4/10) · BFSI vertical specialist (8/10) · Boutique-level awards (4/5)
Priority rank: #1 of 6 R9 gap-fill candidates. 3 PUBLIC emails (ideasinc.in contact) + 3 PUBLIC senior leaders + LIC anchor account = strong decision-maker access in R9 B1. BFSI vertical (primary) + Healthcare vertical = strongest entry points. Note: Boutique sub-contract opportunity = TPH = white-label execution partner.
Approach: Founder → info@ideasinc.in (PUBLIC-VERIFIED) as first touch, or chetan.wahi@ideasinc.in for direct Co-Founder outreach. Sanjaya Krishna (Co-Founder + MD) = strategic operational champion. Direct phone +91 11 2648 4355 (Delhi) also available.
Warm-intro paths: (a) Via LIC / SBI / HDFC / ICICI Bank brand teams (Ideas Inc anchor clients). (b) Via Goafest / AAAI network. (c) Via Apollo / Fortis healthcare teams. (d) Via EEMA network.
Cold pitch angle (if approved): Pitch TPH as "Ideas Incorporated's preferred immersive-tech execution partner for BFSI + Healthcare mandates — anamorphic + AR + projection mapping for LIC, SBI, HDFC, ICICI Bank, Apollo, Fortis". Reference BMW anamorphic + Asian Paints Nilaya Anthology as immersive-tech pedigree. Boutique sub-contract value: TPH = white-label execution partner for specialized immersive mandates.
Compliance: All 17 emails discovery-only. No LinkedIn DM, no WOW submission, no email send without explicit founder sign-off.
| Flag | Meaning |
|---|---|
| 🟢 PUBLIC-VERIFIED | Verified via PUBLIC source (press kit, ZoomInfo, LinkedIn, Govt disclosure) |
| 🟡 DOMAIN-CONFIRMED | Masked pattern on verified domain (firstname.lastname@domain) |
| 🟠 PATTERN-INFERRED | firstname@/firstname.lastname@ on verified domain — pattern match, not verified |
| 🔴 INFERRED FN | Function inbox (info@, partnerships@) — test-send required |