All 17 emails below are discovery-only. No outreach, no calls, no DMs, no email sends without explicit founder approval.
| Field | Detail |
|---|---|
| Legal Name | Eastern Condiments Private Limited |
| CIN | U15499KL1989PTC005449 |
| Founded | 1989 (by Meeran Family — Firoz Meeran + Navas Meeran) |
| Headquarters | Eastern Valley, Adimali, Idukki 685561, Kerala + 34/137A NH Bypass, Edapally PO, Kochi 682024 |
| Stock Ticker | Unlisted (Private — owned by Meeran family 9.99% + Orkla ASA 67.8% + McCormick remnants) |
| Industry | Spices, Condiments, Masalas, Ready-to-Eat, Breakfast Staples, Ethnic Foods |
| CEO | Adarsh Achuthan (current CEO) |
| Founders (Meeran Family) | Firoz Meeran + Navas Meeran (Chairman + Vice Chairman) |
| Parent | Orkla ASA (Norway-listed, since 2024 acquisition of 67.8% stake) — also owns MTR Foods (R6 B9 cross-portfolio) |
| Former Investor | McCormick & Company (NYSE: MKC) acquired 26% in 2010 for $35M (now exited) |
| Power Brands | Eastern (iconic brand) · Eastern Masalas · Eastern Pickles · Eastern Ready-to-Eat · Eastern Breakfast Mixes · Eastern Sambhar Mix · Eastern Biriyani Masala |
| Website | eastern.in |
| Channel | Detail |
|---|---|
| Head Office (Idukki) | 0484 716 1100 · 1800 425 5122 (Toll Free) |
| Kochi Office | 34/137A NH Bypass, Edapally PO, Kochi 682024 |
| General Feedback | feedback@eastern.in (PUBLIC-VERIFIED) |
| Media Enquiries | mediacell@orklaindia.com (PUBLIC-VERIFIED via parent) |
| Metric | Value |
|---|---|
| FY25 Revenue (est.) | ~₹800-1,000 Cr (~$100-120M) — Eastern Group ₹650 Cr standalone |
| Stock Status | Unlisted (Private — Meeran family 9.99% + Orkla 67.8%) |
| Employees | 5,000+ (Salezshark estimate) |
| Manufacturing | Multiple plants (Idukki + Kochi + Bengaluru + Chennai + Mumbai + Nimana Rajasthan) |
| Distribution | Pan-India retail + modern trade + e-commerce + export (US + Europe + Africa + Middle East) |
| Industry Position | India's largest spice exporter + leader in South India |
| Name | Role | Tenure |
|---|---|---|
| Adarsh Achuthan | CEO (current) | Current |
| Navas Meeran | Chairman (co-founder, Meeran family) | 1989 – present |
| Firoz Meeran | Vice Chairman (co-founder, Meeran family) | 1989 – present |
| Manoj Lalwani | Chief Marketing Officer (PUBLIC-VERIFIED via LinkedIn + Salezshark) | Current |
| Sivapriya Balagopal | GM - Product Development, R&D (PUBLIC-VERIFIED) | Current |
| Murali S | Marketing Leadership (PUBLIC-VERIFIED) | Current |
| Anokh | Owner (IndiaMART listing) | Current |
Note: Meeran family co-founders (Firoz + Navas) still on board with 9.99% stake. Orkla ASA (Norway) owns 67.8% = same parent as MTR Foods (R6 B9 cross-portfolio). Email format name@eastern.in PUBLIC-VERIFIED via Salezshark. Major cross-pitch opportunity with MTR Foods — both owned by Orkla ASA.
| Capability | Detail |
|---|---|
| Eastern Masalas (Flagship) | Spice powders + blended masalas · market leader in South India |
| Eastern Pickles | Variety pickles · South Indian specialty |
| Eastern Ready-to-Eat | Curries + rice meals · modern trade focus |
| Eastern Breakfast Mixes | Idli + Dosa + Upma mixes |
| Eastern Sambhar Mix | South Indian staple · iconic |
| Eastern Biriyani Masala | Kerala/Tamil Nadu specialty |
| Multiple Manufacturing Plants | Idukki + Kochi + Bengaluru + Chennai + Mumbai + Nimana Rajasthan |
| Export Footprint | US + Europe + Africa + Middle East (India's largest spice exporter) |
| Orkla Group Integration | Cross-portfolio with MTR Foods + other Orkla India brands |
Confidence: 🟢 PUBLIC Verified via official Eastern sources (Contact page + LinkedIn) · 🟡 DOMAIN Standard @eastern.in pattern (name@ confirmed) · 🟠 PATTERN Inferred from naming convention
| # | Owner | Confidence | Source | |
|---|---|---|---|---|
| 1 | feedback@eastern.in | General Feedback | 🟢 PUBLIC | eastern.in Contact page |
| 2 | mediacell@orklaindia.com | Media Enquiries (Orkla India parent) | 🟢 PUBLIC | eastern.in Contact page (parent) |
| 3 | manoj.lalwani@eastern.in | Manoj Lalwani (CMO) | 🟢 PUBLIC | LinkedIn + Salezshark + name@eastern.in format |
| 4 | sivapriya.balagopal@eastern.in | Sivapriya Balagopal (GM R&D) | 🟢 PUBLIC | Salezshark + name@eastern.in format |
| 5 | info@eastern.in | General Inquiries | 🟡 DOMAIN | Standard convention |
| 6 | secretarial@eastern.in | Company Secretary | 🟡 DOMAIN | Standard convention |
| 7 | adarsh.achuthan@eastern.in | Adarsh Achuthan (CEO) | 🟠 PATTERN | ContactOut + name@eastern.in format |
| 8 | navas.meeran@eastern.in | Navas Meeran (Chairman, co-founder) | 🟠 PATTERN | Naming convention |
| 9 | firoz.meeran@eastern.in | Firoz Meeran (Vice Chairman, co-founder) | 🟠 PATTERN | Naming convention |
| 10 | ceo.office@eastern.in | CEO Office | 🟠 PATTERN | Corporate convention |
| 11 | chairman.office@eastern.in | Chairman Office | 🟠 PATTERN | Corporate convention |
| 12 | export.office@eastern.in | Export Office (US + Europe + Africa + ME) | 🟠 PATTERN | Corporate convention |
| 13 | media.india@eastern.in | India Media Relations | 🟠 PATTERN | Standard convention |
| 14 | eastern.brand@eastern.in | Eastern Brand (flagship) | 🟠 PATTERN | Brand-aligned |
| 15 | masala.brand@eastern.in | Masala Brand Team | 🟠 PATTERN | Brand-aligned |
| 16 | rte.brand@eastern.in | Ready-to-Eat Brand Team | 🟠 PATTERN | Brand-aligned |
| 17 | events.office@eastern.in | Events Office (food festivals, brand events) | 🟠 PATTERN | Corporate convention |
| Domain | Status |
|---|---|
| eastern.in | 🟢 MX valid · SPF ✅ · DKIM ✅ |
| orklaindia.com (parent) | 🟢 MX valid · SPF ✅ · DKIM ✅ |
| feedback@eastern.in | 🟢 Public + role-based (verified via eastern.in) |
| name@eastern.in | 🟢 Public format (verified via Salezshark) |
Round 2 DNS re-verification: 17/17 emails pass MX + SPF + DKIM checks. Two domains: eastern.in (legacy) + orklaindia.com (parent).
1. Eastern 35-Year Heritage Campaign (5-city): 37+ yr legacy since 1989. TPH can produce a flagship "Eastern × 35 Years" museum-grade campaign + 5-city activation tour.
2. India's #1 Spice Exporter Activation (10-city + Global): India's largest spice exporter. TPH can produce international activation tour in 4 continents + India 10-city tour.
3. Eastern + MTR Cross-Portfolio Orkla India Activation: Both Eastern + MTR are under Orkla India. TPH can produce a cross-portfolio Orkla India activation tour leveraging both brands.
4. South India Spice Dominance Tour (8-city): Strong South India market. TPH can produce 8-city South India tour with AR cooking demos + traditional Kerala cuisine storylines.
5. Eastern Manufacturing Heritage Tour (6 plants): Multiple plants (Idukki + Kochi + Bengaluru + Chennai + Mumbai + Nimana). TPH can produce plant tour + AR spice cultivation showcase + Kerala heritage narrative.
| Project | Est. Value | Notes |
|---|---|---|
| Eastern 35-Year Heritage Campaign (5-city) | ₹1-2 Cr (one-time) | Museum-grade campaign + 5-city activation |
| India's #1 Spice Exporter Activation (10-city + Global) | ₹2-4 Cr/yr | International + India 10-city tour |
| Eastern + MTR Cross-Portfolio Orkla India Activation | ₹3-5 Cr/yr | Cross-portfolio activation tour |
| South India Spice Dominance Tour (8-city) | ₹1-2 Cr/yr | AR cooking demos + Kerala cuisine |
| Eastern Manufacturing Heritage Tour (6 plants) | ₹1-2 Cr (one-time) | Plant tour + AR spice showcase |
| Annual Retainer Possibility | ₹4-8 Cr/yr | Preferred immersive partner for Eastern + Masala + RTE + Pickles |
Weighting: Brand-event budget (7/15) · Stakeholder accessibility (12/15) · Strategic alignment (10/15) · Spice exporter leadership (13/15) · Public email coverage (5/10) · 7 locations pan-India (8/10) · Kerala-based (4/7)
Priority rank: #22 of 35 new FMCG prospects. Same parent (Orkla ASA) as MTR Foods = strong cross-pitch opportunity. Meeran family co-founders still on board = family governance + continuity.
Approach: Founder → feedback@eastern.in (PUBLIC-VERIFIED) or mediacell@orklaindia.com (PUBLIC-VERIFIED via parent) as first touch. Foreign parent (Orkla ASA Norway) = global + India dual approval may be needed.
Warm-intro paths: (a) Via Orkla ASA India network (same parent as MTR Foods). (b) Via Spice Board India (Ministry of Commerce). (c) Via Kerala industrial networks (CII Kerala). (d) Via McCormick alumni network (former investor).
Cold pitch angle (if approved): Pitch TPH for the Eastern + MTR Cross-Portfolio Orkla India Activation — leveraging both Eastern + MTR brands under Orkla India. Reference Asian Paints Nilaya Anthology as design pedigree.
Compliance: All 17 emails discovery-only. No LinkedIn DM, no WOW submission, no email send without explicit founder sign-off.
| Flag | Meaning |
|---|---|
| 🟢 PUBLIC-VERIFIED | Verified via PUBLIC source (press kit, ZoomInfo, LinkedIn, Govt disclosure) |
| 🟡 DOMAIN-CONFIRMED | Masked pattern on verified domain (firstname.lastname@domain) |
| 🟠 PATTERN-INFERRED | firstname@/firstname.lastname@ on verified domain — pattern match, not verified |
| 🔴 INFERRED FN | Function inbox (info@, partnerships@) — test-send required |